Tuesday, April 15, 2008

Upturn on lastminute rollercoaster

Martha Lane Fox and Brent HobermanMartha Lane Fox and Brent Hoberman, the co-founders of lastminute.com, pictured in 2000. Photograph: PA

Lastminute.com has been a rollercoaster ride since it floated at the height of the internet boom in March 2000.

At the time, Brent Hoberman and Martha Lane Fox, lastminute's co-founders, were Britain's favourite entrepreneurs. The pair were ubiquitous: they frequently popped up on TV and received favourable media coverage. Their picture was even hung in the National Portrait Gallery, and ads for the company were plastered on the side of London buses.

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