How did food get so pretentious? According to Salon, even chocolate has shed its comfort food image to be reborn as an intellectual and moral pleasure for gourmets:
It's hard to know who to blame for this orgy of pretentiousness, the consumers or the chocolatiers. Both parties seem equally eager to replace chocolate eating with chocolate tasting. Who knows - soon the more dedicated connoisseurs may start spitting out their chocolate as if it were wine.
Of course, many may think a shift upmarket is just what's needed in Britain, where the traditional awfulness of our food is so celebrated that it may have obliquely contributed to London winning the 2012 Olympics. The Open University explains where we went wrong.
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